Let's cultivate
what matters.

Have a project or idea you are
ready to grow? I'd love to hear about it.

• Get In Touch

My Philosophy

Thoughtful work
starts with intention.

A good idea is fueled by clarity, connection, and purpose, not just aesthetics.
I believe in slowing down to understand what matters most, then building systems and visuals that make the path forward easier.

I partner with those who are
thoughtful and care deeply about the work they do.

You're building something important and meaningful and want a creative partner who will listen, ask questions, find creative solutions, and nurture your ideas with intention and care.

Let's cultivate
what matters.

Have a project or idea you are
ready to grow? I'd love to hear about it.

• Get In Touch

I work well with people who:

𖧧 Care deeply about what they do
𖧧 Value clear communication
𖧧 Want thoughtful solutions
𖧧 Willing to collaborate
𖧧 Are building with intention

How We Work Together

→ Listen. We start with you, your ideas, and what matters most.

→ Organize. I clarify the vision and build a plan with purpose.

→ Create. I design with intention, care, and attention to detail.

→ Refine. We shape everything together until it feels right.*

→ Support. I stay with you as your work grows and evolves, helping you with whatever you may need.

Not sure where to start? That's okay.

We can figure it out together.

• Work Together

001

Individual Hair Stylist

Brand Identity

A playful, retro-inspired identity for an independent hair stylist.

logo social graphics merchandise

• View Case Study

002

Dog Walking Business

Brand Identity + Merchandise

Building a friendly identity, internal systems, and supporting merchandise productions and concepts.

logo business cards merchandise forms website

• View Case Study

003

Law Firm

Brand Identity + Templates

Sleek brand elements and templates for efficient usage.

logo business cards templates stationary website

• View Case Study

004

Creative Collaboration

Personal Commissions

Custom pieces and ongoing projects.

playlist covers custom graphics digital artwork

• View Case Study

005

AJR Graphic Design

Brand Identity + Website + Systems

The foundation of my own brand and creative business. A visual identity and digital home built to reflect the values I stand for and the experience I strive to create for my clients.

logo brand guidelines website forms templates notion systems
square system icons banners

• View Case Study

006

Individual Nail Technician

Brand Identity + Website + Systems

A niche, handcrafted identity for a home nail studio rooted in creativity and personalized care.

logo brand guidelines website forms templates notion systems
square system icons banners packaging merchandise

• View Case Study

Have a project in mind?

I'd love to hear about it and explore how we can work together.

• Work Together

• Email

Email

[email protected]

• Phone

Phone

Text or call me.

• Calendar

Meeting

cal.com/ajrgd

Before Reaching Out

𖧧 Projects don't have to be fully figured out.

𖧧 Starting small is okay.

𖧧 Not every inquiry becomes a project, and that's okay too.

Overview

Bespoke Hair Studio was a project created for a full-time independent hair stylist specializing in alternative cuts and color services. Inspired by her personal aesthetic for her studio, the identity explored playful typography and supporting elements designed to feel approachable, creative, and full of personality.

Challenge

Instead of solving a major business problem, this project began as a creative collaboration between acquaintances. The original interest centered around custom sticker and product label designs. This opened the door to exploring a refreshed visual identity that felt fun, nostalgic, and uniquely hers.

Solution

Leaning into rounded and bubbly typography, retro influences, and warm colors the client already loved, the identity evolved naturally through experimentation. A custom character based on the stylist herself, supporting elements, and sticker concepts helped create a cohesive personality that extended beyond the logo. While simple in scope, the project explored how visual details can contribute to a memorable brand.

Deliverables

PRIMARY LOGO | ALTERNATIVE LOGO VARIATIONS | CUSTOM CHARCATER | COLOR PALETTE |
TYPOGRAPHY SELECTIONS | BRAND KIT DOCUMENTS | PRODUCT LABEL CONCEPTS | STICKER DESIGN

Reflection

Looking back, what I appreciate most about this project is its personality and bright colors. These colors, the bubbly elements, and playfulness gave the feel of warmth and creativity. The identity developed organically through experimentation rather than strict planning, with only a couple details picked out by the client. I enjoyed tying them together and filling in any blanks.

Lessons Learned

Branding doesn't always have to be minimal to be attractive and memorable. Personality can be just as important as restraint.

Are you inspired?

Let's create something meaningful.

• Work Together

Overview

The Pawesome Pups collaboration began in 2022 as a project for a independently-owned dog walking business looking to establish a more professional and trustworthy online presence. What started with merchandise concepts and a website eventually expanded into a broader support system including branding, print materials, and ongoing product management and production.

Challenge

As a growing business, Pawesome Pups needed a cohesive identity and professional materials that would help build trust with new and existing clients. Beyond creating a recognizable brand, the project required practical tools that could support day-to-day operations and establish consistency across touchpoints.

Solution

Starting with a visual identity built around friendliness and trust, the project expanded to include a website, print materials, merchandise, and supporting resources. Rather than a one-time deliverable, the relationship evolved into ongoing creative support through website maintenance, merchandise production, and continued management of employee apparel and products.

Deliverables

PRIMARY LOGO | ALTERNATIVE LOGO VARIATIONS | COLOR PALETTE | TYPOGRAPHY SELECTIONS
BUSINESS CARDS | FLYER DESIGN |
CLIENT FORMS + SIGN-UP SHEETS
INFORMATIONAL WEBSITE | WEBSITE HOSTING | ONGOING MAINTENANCE
APPAREL GRAPHICS | PRODUCT MOCKUPS |
PRINTFUL SETUP
ORDER MANAGEMENT | PRODUCT PRODUCTION | ONGOING SUPPORT
PATTERNS | SUPPORTING GRAPHICS | BRAND ASSETS

Reflection

What began as one of my earliest professional projects became an ongoing creative partnership. Looking back, I still appreciate the strength of the primary logo and the trust that developed through continued collaboration. The project demonstrated how design can extend beyond visuals and become long-term support.

Lessons Learned

Pawesome Pups taught me many of the foundations of professionalism, consistency, and client relationships. It was my first experience supporting a business that depended on me, and it reinforced the importance of reliability, communication, and maintaining trust over time. More than anything, the project showed me that thoughtful support often matters just as much as the deliverables themselves.

Are you inspired?

Let's create something meaningful.

• Work Together

Overview

Siegler Law Firm was a semi-established business law firm entering a new chapter and looking to create a stronger, more cohesive presence. Starting from scratch, the goal was to develop an identity that felt professional, trustworthy, and modern while remaining personable and resourceful.

Challenge

Although the firm was already established, it lacked a consistent visual presence. The project required balancing professionalism and authority with simplicity, while avoiding overly ornate or dated legal branding. Every touchpoint needed to reinforce trust and credibility.

Solution

I developed a minimal identity system centered around a monogram inspired by the attorney's own signature. Using a restrained navy and white palette, I created supporting materials including business cards, correspondence templates, and a website with informational resources and contact tools. The system focused on clarity, professionalism, and long-term usability.

Deliverables

PRIMARY MONOGRAM LOGO |
ALTERNATIVE COLOR VARIATIONS | COLOR PALETTE |
TYPOGRAPHY SELECTIONS |
BUSINESS CARDS | LETTERHEAD TEMPLATE | CORRESPONDENCE DOCUMENTS |
INFORMATIONAL WEBSITE | BLOG SETUP |
CONTACT PAGE | WEBSITE HOSTING

Reflection

This project pushed me to design outside of my comfort zone. Much of my previous work had been for women-owned and personality-driven businesses, while this project required more restraint and simplicity.

Lessons Learned

This project was an opportunity to explore a more understated design approach while supporting an established business through a period of renewal. It reinforced the idea that thoughtful, consistent design can provide a strong foundation for growth and inspire confidence moving forward.

Are you inspired?

Let's create something meaningful.

• Work Together

Overview

A growing collection of custom pieces created over many years, ranging from playlist covers and wallpapers to stickers, avatars, and other personal projects. Rather than serving a business, these pieces explored creativity, self-expression, and the ways design can support everyday life.

Challenge

Unlike traditional client work, these projects varied widely in style and purpose. The challenge was less about creating a cohesive identity and more about translating ideas, interests, and memories into pieces that felt personal and meaningful.

Solution

Through ongoing collaboration and experimentation, each project was approached individually. Some pieces were highly directed, while others evolved organically. Together they formed a collection of work centered around enjoyment, customization, and creative expression rather than strict systems or branding.

Deliverables

PRIMARY MONOGRAM LOGO |
ALTERNATIVE COLOR VARIATIONS | COLOR PALETTE |
TYPOGRAPHY SELECTIONS |
BUSINESS CARDS | LETTERHEAD TEMPLATE | CORRESPONDENCE DOCUMENTS |
INFORMATIONAL WEBSITE | BLOG SETUP |
CONTACT PAGE | WEBSITE HOSTING

Reflection

What I value most about these projects is their freedom. They provided opportunities to experiment, explore different styles, and create simply because something would bring joy or make everyday experiences feel more personal.

Lessons Learned

Design doesn't always have to solve business problems. Creativity can also support self-expression, memories, and the small details that make life feel uniquely our own.

Are you inspired?

Let's create something meaningful.

• Work Together

01

Communication

Most communication takes place through email.
Responses are typically within 1-3 business days.
Questions and feedback are always welcome.
Clear communication helps projects move efficiently.

02

Project Scope

Every project is different and begins with a conversation.
Additional requests outside the original scope may require extra time and pricing adjustments.
Small revisions are normal expected.

03

Revisions

Collaboration is part of the process.
Reasonable revisions are included.
Major direction changes after approval may require additional work.

04

Turnaround Times

Timelines vary depending on project size and current workload.
Rush projects may not always be available.
Delays in communication or approvals may affect delivery timelines.

05

Payments

Deposits may be required before work begins.
Remaining balances are due before final files are delivered.
Ongoing support and additional requests may be billed separately.

06

File Delivery

Final files are delivered digitally.
clients receive the file types appropriate for their project.
Editable source files are discussed on a case-by-case basis.

07

Ongoing Support

Clear expectations help projects run smoothly.
These policies explain how I work and what you can
throughout the process.

08

Cancellation

Life happens.
Projects may be paused or cancelled by either party.
Any completed work remains billable.

Questions?

If something isn't covered here, feel free to reach out with any questions you may have.
The goal is to create a collaborative experience that feels honest, comfortable, and sustainable.

• Send me a message